Who We Are

Twila Caldwell – Founder

Twila Caldwell is a 12 year resident of Scottsdale, Arizona where she currently runs the Scottsdale office for Spa Development International.

Twila brings a Bachelor’s degree in Communication, a Master’s degree in Training & Development, a Post Baccalaureate degree in Education, and eight years of executive spa experience to Spa Development International.

Twila is recognized in the hospitality industry for her knowledge with spa and salon equipment as well as business development. Her experience in the industry is vast, ranging from consulting on major equipment purchases, operational training seminars, to project management.

Ms. Caldwell has worked with many of the leading Hotels, Resorts, and Destination Spas in the industry with the development or remodel of spas.

Her knowledge for spa and salon equipment is extensive and comprehensive. While consulting with clients on equipment purchases and managing the projects, clients will soon feel Twila’s passion for the industry, which is contagious, allowing her clients to enjoy the development process.

Many of Twila’s projects have been featured in Day Spa Magazine, Spa Magazine, American Spa Magazine, and Spa Management Magazine.

Ms. Caldwell is recognized for her strengths outside the hospitality industry; She is an Ironman finisher. Twila is active in her community promoting bicycle safety. Ms. Caldwell also volunteers her time teaching at Arizona State University’s Spa Management Program.

Twila’s goal with the industry has always been “to get the right products in front of the right people, and the right people in front of the right people.”