3 Areas of Focus for Spa Profitability!

A New Year, a new commitment to creating and implementing new initiatives for maximum profitability; put your focus on the following areas of your spa business:

1. Treatment Room Design and Utilization – The Multi-Purpose Room or “Spa Suite” is still the design of choice for maximizing profitability, versatility and opportunity for utilization. If your spa already utilizes a Multi-Purpose Room or “Spa Suite” – consider changing the offerings or adding new services to inject new life into the space. By having a multipurpose treatment table in the room instead of a massage table allows you to maximize your revenue by offering guests the choice of a massage and/or facial in the same room.

2. Treatment Mix – Time to review what the top treatments sold in 2009 were and to determine what is working and what is not; redesign the space or re-designate products to reflect top selling and most profitable treatment offerings. Consider purchasing treatment sets rather than individual items; a paraffin kit or a massage stone kit is a great example of how to consolidate your order and lower your operational costs.

3. Knowledgeable and Motivated Staff – If you’re excited, your staff will be excited. If your staff is excited, your guests will be excited. A staff that is committed to providing the best treatment and customer service EVERY single time is the goal! Invest in providing your staff with the education needed to be an expert. Motivate your staff with reward programs to promote friendly competition and excitement! Don’t forget to encourage fun!